Our story
Love given twice is love doubled
Love It Up is a marketplace where pre-loved wedding dresses, wedding attire, and event decor find their second chapter — and where sustainability meets celebration.We are two dear friends, who after reflecting on the emotional and financial costs of wedding planning, decided to offer a sustainable and affordable alternative.
Join Us in Loving it Up!
Every year, millions of wedding dresses are worn once and stored away forever. We believe that's a story that deserves a better ending. Love It Up connects sellers who want their pieces to live on with buyers who want something beautiful, affordable, and full of meaning.
Upcycling first
Every resale keeps a garment out of landfill and gives it a new love story.
Inclusive by design
We celebrate every body, every culture, and every kind of celebration.
Community-powered
Real people, real stories. Our sellers and buyers are the heart of this marketplace.
Joyfully affordable
Dream pieces shouldn't require dream budgets. Pre-loved means more love for less.
How it works
For buyers
- 1
Browse & discover
Search by category, size, condition, and price. Filter for your perfect match.
- 2
Connect with sellers
Message sellers directly to ask questions, request more photos, or arrange a try-on.
- 3
Make it yours
Agree on a price and complete your purchase. Your next love story begins.
For sellers
- 1
Create your listing
Add photos, a description, your price, and size details. It takes under 5 minutes.
- 2
Connect with buyers
Respond to messages and answer questions. You're in control of every sale.
- 3
Pass on the love
Complete the sale and know your piece is starting a new chapter.
Fashion with a conscience
The fashion industry is one of the world's largest polluters. Choosing pre-loved isn't just smart — it's a small act of rebellion against waste. Every dress resold saves water, energy, and carbon emissions that would have gone into producing a new one.
1 dress
resold saves up to 3,000 litres of water
60%
less carbon than buying new
Worn once
is the fate of most wedding dresses — until now
Ready to join the community?
Whether you're buying your dream dress or passing on yours, there's a place for you here.